We believe support should be simple
HelpDash was built by a team that has lived on both sides of the helpdesk — as support agents and as customers. We know what bad tooling costs, and we are here to fix it.
Our story
HelpDash was founded in 2022 by Jordan Ellis and Anika Sharma, who met while working at a fast-growing e-commerce company where the support team was drowning in tickets across six different platforms. The tools they had were designed for enterprises with dedicated IT teams — not for a 10-person support crew trying to hit response-time targets.
They built an internal tool to solve their own problem: a single inbox that could pull from every channel, route tickets intelligently, and give managers real visibility into what was happening. Within three months of launching it internally, the team's average resolution time dropped by 40%.
A few colleagues at other companies heard about it and asked to try it. Then a few more. By early 2023, Jordan and Anika had left their jobs and turned the internal tool into HelpDash — a standalone product built for SMBs that needed enterprise-grade support capabilities without the enterprise-grade price tag and complexity.
Today, HelpDash serves over 10,000 teams worldwide — from two-person startups to mid-market companies with dedicated support departments. We are headquartered in New York City, with team members across North America and Europe.
Our mission
To make world-class customer support accessible to every business — regardless of team size, budget, or technical resources.
What we stand for
Customer first, always
Every feature we ship, every decision we make starts with one question: does this make things better for our customers and theirs? If the answer is no, we don't build it.
Simplicity over complexity
Helpdesk software has a reputation for being bloated and confusing. We are on a mission to change that. Simple products are harder to build but better to use.
Reliability is non-negotiable
Your customers are counting on your team, and your team is counting on HelpDash. We take uptime, data integrity, and security seriously — not as nice-to-haves, but as core responsibilities.
Transparency builds trust
We publish our status page, communicate openly about incidents, and price our product without tricks or hidden fees. We expect the same honesty in every relationship.
Meet the team
A small team with big ambitions, distributed across New York, Toronto, and London.
Jordan Ellis
Co-Founder & CEO
Jordan spent eight years building support operations at high-growth SaaS companies before co-founding HelpDash. He is obsessed with the idea that great customer support should be a competitive advantage, not an operational burden.
Anika Sharma
Co-Founder & CTO
Anika led engineering at two YC-backed startups before HelpDash. She architected the company's AI routing engine and believes the best technology is invisible — it just works.
Derek Okafor
Head of Product
Derek has spent his career at the intersection of UX and B2B SaaS. He joined HelpDash from Intercom, where he led the inbox redesign that shipped to over 25,000 customers.
Lily Marchetti
Head of Customer Success
Lily built the CS function at HelpDash from scratch. She speaks to customers every day and brings their voice directly into the product roadmap. If you've ever emailed our support team, you've probably heard from her.
Want to join us?
We are always looking for talented people who care about building great products and helping small businesses succeed.
Get in Touch